What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

PRIME ETERNALS:

• *Only Tier that can produce Massina, Diamond Hand Gear, and Golden Writs of Ascension
• *Only Tier that Receive Gold Drips
• *Prime Parts excel at doing damage and disabling single opponents in combat*
• *Only Tier with Divine parts*
• *Divine Parts do more damage in PVP combat*
• *Earns MOST Essence in Battle
• *Can earn Siring fees as a Breeding partner
• Immortal
• Can equip armor
• Can equip weapons

ELEMENTAL ETERNALS:

• Only 10,000 ever available
• Fire, Water, Earth, & Air Essence
• *Boosted Farming & Mining*
• *Elemental parts excel at doing damage and disabling of multiple opponents in combat*
• *Only Tier that can have Sublime Parts*
• *Sublime Parts do more damage in PVE combat*
• Immortal
• Can Breed
• Earns more Essence in Battle than lower tiers
• Can equip armor
• Can equip weapons

ETERNALS:

• *Immortal
• *Highest form of Ascension
• *Eligible for Highest Tournament Tiers
• *Eligible to battle in the Grand Sanctification held EOY they attain Eternal status
• *Receive a unique generational perk at the Grand Sanctification
• Can Breed
• *Earns more Essence in Battle than lower tiers
• Can equip armor
• Can equip weapons

GLADIATORS:

• *Can equip Armor
• *Can Breed
• *Can Ascend to Eternal
• *Earns more Essence in Battle than prior tier
• *Corpse provides more Bone than prior tier
• Can equip weapons

CHALLENGERS:

• Can Earn Essence in Battle
• Can Ascend to Gladiator
• Can Equip Weapons

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

Planning & Scripting Your Winning YouTube Ads

• How To Use “Socratic Dialogue” to immediately identify your dream customer and crystalize the perfect YouTube audience for your business.
• ​Discover Our Private $200M YouTube Ad Formula – A 4-Step framework that practically writes the ad FOR YOU… (Within an afternoon, you can craft a series of winning YouTube scripts!)
• How To Turn 1 Foundational Script Into 5-10 Different Creatives… (Never run out of ideas or ads again!)
• The Secret Behind “Unicorn” Ads: How To Create An Ad That Withstands The Test Of Time and Stays Profitable For Months On End

Producing Your Video

• Why more authentic-style videos are the perfect launching pad for your first campaign… (believe that you need Hollywood-ESC equipment and production? Well, to your surprise, one of our best-converting ads – which ran for over a year – was me holding a $120 gimbal and walking around an office!)
• ​Discover the secret production formula to creating highly-profitable YouTube Ads with minimal equipment and experience – get your video produced and edited within an afternoon!

Tracking & Account Setup

• How To Accelerate Your Ad Set Up So You Can Launch Within A Week!
• ​Borrow The Mind Of A “Tech Genius” And Bullet-Proof Your Ad Account By The Time You Have Lunch
• How To Strategically Set Up Conversion Tags Inside Your Campaign So That You Can Optimize Effectively… (most business owners leave their accounts on FIRE by mistakenly setting up their account with flawed methods)

Audience & Research Targeting

• Discover Our Coveted Audience And Keyword Research Procedure: The ‘Ninja-Like-Targeting Secrets’ Once Reserved For Our Most Private Clients Can Now Be In Your Hands.
• How To “Ethically Hijack” your competitor’s audience by placing your ads in front of their videos! (Leverage their massive platforms for a rocket launch experience in growth!)

Launching Your Campaigns

• Finally…. Experience Our Revolutionary Alpha-AI YouTube Ad Launch System In Action: How To Reach the RIGHT audience with the RIGHT message, at the RIGHT time, so for every $1 you put into ads, you gain the best chance of pumping out $3-$5 right back right out. (With some of our client’s campaigns producing a 10X Return!)

Optimizing Your Campaigns

• Our Advanced 7-8 Figure Hyper-Growth Strategies: The Exponential Growth Roadmap That Launched Our Company Past $10M+ With YouTube Ads
• Discover Our In-House “YouTube Ads Checklist” – How To Immediately Pinpoint & Resolve Optimization Points So Your Ads Perform ABOVE KPIs

YouTube Retargeting

• Little-Known YouTube Ad Retargeting Strategies To Eliminate Objection & Doubt From Prospects … and turn “lost leads” into additional revenue!
• The Infamous Omnipresent Machine: An Introduction To Becoming The Go-To Solution In Your Industry… How To Become Top-Of-Mind And Immediately Recognized By Your Customers)