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Weekly Questions and Discussion: June 04 - June 10, 2023
2023.06.04 09:00 AutoModerator Weekly Questions and Discussion: June 04 - June 10, 2023
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2023.06.04 09:00 starhouseestofficial Preserving Summer's Bounty: Exploring the Benefits of Canned Tomatoes.
Summer brings with it an abundance of fresh produce, including ripe and juicy tomatoes. These vibrant fruits not only add flavor to our meals but also offer numerous health benefits. However, as the summer season comes to an end, it's essential to find ways to preserve the bountiful harvest. One popular method is canning tomatoes, which allows us to enjoy their goodness all year round. In this article, we will delve into the benefits of canned tomatoes and explore why they deserve a place in your pantry. So let's dive in and discover the wonders of preserving summer's bounty!
The Art of Canning:
Canning is a traditional method of preserving food that involves sealing fruits or vegetables in airtight containers, such as jars, to prevent spoilage. This process not only extends the shelf life of the produce but also locks in their nutritional value. When it comes to tomatoes, canning helps retain their essential vitamins, minerals, and antioxidants.
Nutritional Value of Canned Tomatoes:
Contrary to popular belief, canned tomatoes can be just as nutritious as fresh ones. In fact, certain nutrients are even more bioavailable in canned form. Tomatoes are a rich source of lycopene, a powerful antioxidant known for its potential health benefits, including reducing the risk of certain cancers and heart disease. The canning process breaks down the tomato's cell walls, making lycopene more easily absorbed by the body.
Convenience and Versatility:
One of the significant advantages of
Canned tomatoes is their convenience. Having a well-stocked pantry with canned tomatoes allows you to whip up delicious meals with minimal effort. From classic pasta sauces and hearty stews to vibrant salsas and flavorful curries, the possibilities are endless. Canned tomatoes provide a quick and easy way to add depth and flavor to your culinary creations.
Year-Round Availability:
Fresh tomatoes have a short growing season, making them a seasonal delight. However, by canning tomatoes at their peak ripeness, you can enjoy their flavors throughout the year. Canned tomatoes offer a taste of summer even during the coldest months, allowing you to savor the essence of sun-ripened tomatoes in every dish.
Cost-Effective Option:
Canned tomatoes offer an economical solution for those looking to save money without compromising on taste and quality. Buying fresh tomatoes off-season can be costly, whereas canned tomatoes are often more affordable and readily available. By opting for canned tomatoes, you can stretch your budget while still enjoying the benefits of this versatile ingredient.
Sustainability and Reduced Food Waste:
Preserving summer's bounty through canning is an eco-friendly choice that promotes sustainability and reduces food waste. By canning tomatoes, you can make the most of surplus produce, reducing the likelihood of it going to waste. Additionally,
Canned tomatoes require less energy and resources for transportation and storage compared to their fresh counterparts, making them a greener option.
Quality Control:
When canning tomatoes at home, you have full control over the quality and ingredients used. You can choose to can organic tomatoes or those from your own garden, ensuring that you have the freshest and most flavorful base for your dishes. By canning your tomatoes, you eliminate concerns about preservatives or additives that may be present in store-bought canned goods.
Health Benefits of Cooked Tomatoes:
Cooking tomatoes, whether fresh or canned, enhances their nutritional value. Heat breaks down the tomato's cell walls, making the beneficial compounds more accessible. This process boosts the release of lycopene and other antioxidants, leading to increased health benefits.
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2023.06.04 08:57 Mattrapbeats Doubling customer's lifetime value
I'm back with another post. Despite the cyber attacks I've been getting from butthurt marketing agency owners, I'm still giving out free knowledge. In fact, I'm a bit fired up today. So I’m going to sit here in front of my computer for the next 2 hours and come up with something good.
Last week, I showed you how you can make your first 10 sales without spending anything on marketing. 2 weeks ago I showed you exactly what I did to bring in an extra 2.5 million in sales (without paid ads) for a brand that already had good traction. This post is for everyone in the middle. It’s for the guys that aren't quite at that 7 figure stage yet but aren't rookies either.
It’s so easy to live and die in the 20k-75k range for a handful of reasons. Your bills are paid, your margins are cool and you have a system that works. Of course, you want to scale, but that fire you had when you started just isn't as hot as it used to be.
Think of customers as heat, and your business is fire. This post is made to be the gasoline. You can pour a little bit of gasoline on your fire and your flame will jump. Instant but temporary heat. But consistently doing the 3 things that I’m going to mention below is like dumping an endless supply of gasoline in your fire pit. Eventually, you'll end up with a fire so big that it will probably spread and grows on its own. You can build a heat source that never dies.
Here are 3 things you can do to double the lifetime value of your customers:
- Order Personalization - I’ll start here because most people underestimate how important it is to make people feel like you care about them. A personal touch goes a long way. It's important to connect with customers on a personal level. I’ve said this before but I’ll say it again. You sell as a person, not as a business. I'll give you an example of exactly how to do this.
So I have a client that sells niche-specific hats. He went from his customer service email inbox being filled with order-specific questions to an inbox full of people telling him how much they love his brand. He didn't change his products, he didn't fix his slow shipping times but he did start writing handwritten messages and putting them in the boxes of as many orders as he can. This alone can literally double your customer's lifetime value if you do it right. The message needs to be personal. You know where they live, you know what they bought, and you know their names. That’s more than enough information.
Here’s an example of what you can write (product in example: golf hats):
“Thank you sooooo much for another order Mike, I’m so grateful for your support. Good luck at your next Golf Game!”
21 words, 30 seconds of writing, You just guaranteed that this guy will either purchase again or refer a friend to your brand.
P.S. People love messy handwriting. It just feels more real. You’d be surprised by how many people will message you saying they’ve never received a handwritten note with something they bought online in their life.
There are a lot of ways to personalize orders. But I hope that example gave you the jist of what I’m trying to say. You personalize the order in a way that makes the customer feel special. They should know that their order is different from everyone else order.
- Rewards programs/Ambassador programs- This is very simple. Humans are dopamine addicts, we don't do anything unless it makes us feel good. Fuel your customer's dopamine addictions by rewarding them for giving you their money.
“Congrats! You just spend $400 on my store, here are 40 reward points equivalent to 40 cents that you can use toward your next order!” This sounds insanely stupid when you put it this way. But people will use the fact that they have some type of personal credit or discount as an excuse to buy from you again. Just seeing points being loaded onto their account is an instant dopamine hit. It's like leveling up in a video game. The achievement is pretty much worthless, but it cost you something so it has value to you.
- Post-purchase follow-ups - Your repeat customers help you pick up momentum without you spending more money on new traffic. On smaller stores, you can have 1-2 customer thank you flows. On some of the bigger stores I work with, we’ve built 6 of these flows. Yes, 6 automated post-purchase email flows. Every time someone buys, the language you use when you communicate with them slightly changes. People who purchase once should know how much you appreciate them. If they purchase 2 times, they should know that they are so close to becoming a VIP and that it's in their best interest to buy again. People who purchase 3x are VIP customers and they should know and be rewarded. People who purchase 4x+ should get even more perks and maybe even a gift. Make sure to implement a survey in the later flows to find out why your repeat customers keep coming back. 9/10 times they will have a personal reason like “You guys actually reply to my customer service emails” or “You guys keep giving me gifts with all my orders” or “I’ve seen the founder come a long way, I love the products and I want to support the company.”
Think of the first sale as your customer entering a new sales funnel. Now you get to persuade them into making more purchases by making them feel appreciated and special. Why would anyone buy from your competition when they are already VIP customers with you? Just the idea of not knowing what the reward will be after they make another purchase is enough for someone to make a purchase with you again. Make the reward for making a purchase unpredictable. They should have no idea if they're going to get a freebie, a discount, or a virtual high-five when they place an order. But, no matter what, they should know that they are appreciated.
I’ll end this by talking about one of my favorite shows; Shark Tank. I always remember how excited Kevin O’leary became when a business owner came in and told him that their average customer converts twice in a 90-day period after the initial acquisition. He essentially told the entrepreneur that if he could sustain this trend he’d never go broke. This has pretty much lived in the back of my head ever since I watched it. I have no clue what episode it is, or what business it was but it's ingrained in my mind. It’s an undoubtable sign of a really good business.
If you have other ideas about how to increase customers lifetime value I encourage you to share them. These are just 3 examples that I’ve seen work in real life but the possibilities are endless when you connect with your customers on a emotional level.
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smallbusiness [link] [comments]
2023.06.04 08:57 RevolutionaryAd1937 Staring up tips
Hello, I’m in the process of starting up my first Shopify store. I’ve got a plan of the type of products I want to sell and getting everything into place. I’m still debating the pros and cons of drop shipping vrs regular e commerce. I’m leaning more towards e commerce but could I initially do a mix of both whilst I get things up and running? Or is that pointless? Any other tips for people starting out?
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shopify [link] [comments]
2023.06.04 08:56 Mattrapbeats Doubling customer's lifetime value
I'm back with another post. Despite the cyber attacks I've been getting from butthurt marketing agency owners, I'm still giving out free knowledge. In fact, I'm a bit fired up today. So I’m going to sit here in front of my computer for the next 2 hours and come up with something good.
Last week, I showed you how you can make your first 10 sales without spending anything on marketing. 2 weeks ago I showed you exactly what I did to bring in an extra 2.5 million in sales (without paid ads) for a brand that already had good traction. This post is for everyone in the middle. It’s for the guys that aren't quite at that 7 figure stage yet but aren't rookies either.
It’s so easy to live and die in the 20k-75k range for a handful of reasons. Your bills are paid, your margins are cool and you have a system that works. Of course, you want to scale, but that fire you had when you started just isn't as hot as it used to be.
Think of customers as heat, and your business is fire. This post is made to be the gasoline. You can pour a little bit of gasoline on your fire and your flame will jump. Instant but temporary heat. But consistently doing the 3 things that I’m going to mention below is like dumping an endless supply of gasoline in your fire pit. Eventually, you'll end up with a fire so big that it will probably spread and grows on its own. You can build a heat source that never dies.
Here are 3 things you can do to double the lifetime value of your customers:
- Order Personalization - I’ll start here because most people underestimate how important it is to make people feel like you care about them. A personal touch goes a long way. It's important to connect with customers on a personal level. I’ve said this before but I’ll say it again. You sell as a person, not as a business. I'll give you an example of exactly how to do this.
So I have a client that sells niche-specific hats. He went from his customer service email inbox being filled with order-specific questions to an inbox full of people telling him how much they love his brand. He didn't change his products, he didn't fix his slow shipping times but he did start writing handwritten messages and putting them in the boxes of as many orders as he can. This alone can literally double your customer's lifetime value if you do it right. The message needs to be personal. You know where they live, you know what they bought, and you know their names. That’s more than enough information.
Here’s an example of what you can write (product in example: golf hats):
“Thank you sooooo much for another order Mike, I’m so grateful for your support. Good luck at your next Golf Game!”
21 words, 30 seconds of writing, You just guaranteed that this guy will either purchase again or refer a friend to your brand.
P.S. People love messy handwriting. It just feels more real. You’d be surprised by how many people will message you saying they’ve never received a handwritten note with something they bought online in their life.
There are a lot of ways to personalize orders. But I hope that example gave you the jist of what I’m trying to say. You personalize the order in a way that makes the customer feel special. They should know that their order is different from everyone else order.
- Rewards programs/Ambassador programs- This is very simple. Humans are dopamine addicts, we don't do anything unless it makes us feel good. Fuel your customer's dopamine addictions by rewarding them for giving you their money.
“Congrats! You just spend $400 on my store, here are 40 reward points equivalent to 40 cents that you can use toward your next order!” This sounds insanely stupid when you put it this way. But people will use the fact that they have some type of personal credit or discount as an excuse to buy from you again. Just seeing points being loaded onto their account is an instant dopamine hit. It's like leveling up in a video game. The achievement is pretty much worthless, but it cost you something so it has value to you.
- Post-purchase follow-ups - Your repeat customers help you pick up momentum without you spending more money on new traffic. On smaller stores, you can have 1-2 customer thank you flows. On some of the bigger stores I work with, we’ve built 6 of these flows. Yes, 6 automated post-purchase email flows. Every time someone buys, the language you use when you communicate with them slightly changes. People who purchase once should know how much you appreciate them. If they purchase 2 times, they should know that they are so close to becoming a VIP and that it's in their best interest to buy again. People who purchase 3x are VIP customers and they should know and be rewarded. People who purchase 4x+ should get even more perks and maybe even a gift. Make sure to implement a survey in the later flows to find out why your repeat customers keep coming back. 9/10 times they will have a personal reason like “You guys actually reply to my customer service emails” or “You guys keep giving me gifts with all my orders” or “I’ve seen the founder come a long way, I love the products and I want to support the company.”
Think of the first sale as your customer entering a new sales funnel. Now you get to persuade them into making more purchases by making them feel appreciated and special. Why would anyone buy from your competition when they are already VIP customers with you? Just the idea of not knowing what the reward will be after they make another purchase is enough for someone to make a purchase with you again. Make the reward for making a purchase unpredictable. They should have no idea if they're going to get a freebie, a discount, or a virtual high-five when they place an order. But, no matter what, they should know that they are appreciated.
I’ll end this by talking about one of my favorite shows; Shark Tank. I always remember how excited Kevin O’leary became when a business owner came in and told him that their average customer converts twice in a 90-day period after the initial acquisition. He essentially told the entrepreneur that if he could sustain this trend he’d never go broke. This has pretty much lived in the back of my head ever since I watched it. I have no clue what episode it is, or what business it was but it's ingrained in my mind. It’s an undoubtable sign of a really good business.
If you have other ideas about how to increase customers lifetime value I encourage you to share them. These are just 3 examples that I’ve seen work in real life but the possibilities are endless when you connect with your customers on a emotional level.
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SeriousShopify [link] [comments]
2023.06.04 08:54 sticky-tooth Not a bad way to end HPD
2023.06.04 08:53 mycousinswife Fucking my cousin's Wife
When I first met her 8 years ago I thought she was gorgeous and that my cousin really lucked out because she was witty, incredibly smart and personal, and super fun to be around too. The more I got to know her, the more I liked her. 7 years ago they got engaged and even though there had never been anything between her and I, my gut hurt like a heartbreak and I realized just how much my feelings for her had snowballed into more than I bargained for. I was insanely jealous and thought about sabotaging their relationship because I wanted a chance with her. I never did it, but the thought crossed my mind. 6 years ago, my cousin confided in me that he had been interested in the swinger lifestyle and was contemplating bringing it up with her. They weren't married yet. He didn't want to scare her away but he also was worried it would affect their engagement if he brought it up. I encouraged him to, and not for selfish reasons. I honestly thought that if she truly loved him then she would consider his kink interest in swinging. If she gave him a hard no, then would he really want to spend the rest of his life with someone who wouldn't at least compromise somehow? Idk. I thought it made sense.
Anyway. He proposed the lifestyle to her and learned that she was not only interested, she was polyamorous and had been too nervous to bring it up for fear it would affect their engagement. Great. Just my fucking luck. 2 months later they are visiting me for a long weekend when we all had a friday off work. We decided to re-live childhood fun by making a giant blanket fort to watch a movie in and order take out. So at this point my cousin and I were both 29, she was 28(just a few months younger than myself). My cousin insisted that we need popcorn so he was going to make a quick trip to the store for popcorn and snacks. As he left, he joked that he knew his fiancee thought I was hot, and that I'd better take "really good care of her" before he gets back and winked at me. I laughed thinking he was just trying to make a cheesy joke but then he pulled out his phone and set an alarm, showing me, and said that I only had about 1 hour so I'd better "make it worth it".
She was in the living room setting up while he said this to me at the front door. I thought it was a really bizarre way to joke because he wasn't normally like that. And the it clicked.... they must think I'm willing to get involved sexually with her. I walled the 19 feet to the living room and rounded the corner to find her half naked, jeans draped on the sofa, pulling her shirt up to expose her stomach. She said she knew I was attracted to her, and then told me she was interested in me too and that she knew this must be so out of the blue, but that she wanted me so badly. My cock had never been so hard so fast. All I though was No, this is not okay, this is not how I wanted to get her. She kept talking though, telling me that she knew this must be a bit odd but that they were opening up their relationship and she had permission to "fool around" with me.... if I was interested.
Now when I say her tongue was down my throat in an instant, that's an understatement. The speed at which I grabbed her to kiss and pull against me felt like I hadn't even let her finish what she was saying. I could not believe it. It was like a too-good-to-be-true porno. We were frantically undressing each other, grabbing, kissing, biting holy fuck I didn't know I was into being bit. I could feel how wet she was against my leg when she rubbed up on me and I had to taste her. As soon as I started eating her out she stopped me, repositioned herself so we could 69 and God fucking dammit I have never had such amazing head. Within 3 minutes we were fucking. Every surface in my living room that day was christened and she told me repeatedly how much she had lusted after me and was so scared to bring it up, and how she couldn't believe she had been "missing out on this" this whole time. I naively responded much to the same sentiment and we damn well made the absolute most of that hour.
Just revisiting that memory has me rock solid.
The 3 of us talked that night about their lifestyle and the agreements they had in place, and how they both trusted me etc.. basically their agreement with each other includes that any sexual partners one or the other has must be approved by each other, ahead of time, and never in secret.
My issue is that, they got married that year, but she was having doubts about getting married and was afraid to pull out of the wedding because of family pressure. Yet, her and I have continued to have sex every chance we can.... and my cousin doesn't know.
His wife is having an affair, with me. I don't know how to stop, I don't even want to stop. It's been 6 years now and the guilt is eating me alive. My cousin is one of my best friends, I truly don't want him to hurt, and here I'm the asshole that's fucking his wife. I want her to leave him, and she wants to, but they had a kid together unplanned(broken condom) and she feels obligated to stay. I feel like I'm in love with her. I feel more committed to her than I ever was to my last girlfriend of 7+ years. I just want to end the agony of keeping everything so fucking secret and dishonest to my family, but I don't know where to start. I cannot stop thinking about her, fantasizing, it's driving me insane.
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2023.06.04 08:51 stupid_mutt_5 A pet I was given as a gift is dying and I feel horrible.
I don’t know if the NSFW tag is appropriate but I’d like to preface this with a warning for animal abuse/neglect, as well as me being a terrible writer so the fluidity of this story is probably gonna be unreadable. I was given a bearded dragon as a gift 5-6 years ago, I’ll call him Spike for privacy reasons. I didn’t do very much research before I asked my parents for a reptile because I was a lot younger and I didn’t understand the concept of responsibility very well. The lack of research led to Spike being bought from a Petsmart, which is infamous in the smaller pet communities to sell inbred or diseased animals, so he never ended up getting to full size. I was bought an enclosure kit from the same store with an incorrect lighting setup and sand substrate. I set up his tank and fed him any veggies I could find in our fridge that beardies could eat and worms that came in the kit. My older brother, who has severe mental health issues, would play with him violently, although never outright hurting him. He put Spike in a sink full of water to watch him swim, dropped him from random places, put him on remote control cars and drove him into walls, etc. I don’t blame my brother for the things he’s done because I honestly believe he’ll never have the mental capacity to understand that not every animal is as easy to play with as a dog, if you’re able to play with it at all, but I blame myself for allowing him to do the things he did. I might’ve been an impressionable 6th grader but I still think I should’ve known better. There are now kinks in Spike’s tail and he’s missing a claw because of it. The following year, I began having severe panic attacks and depression that had surfaced for the first time. Of course, if I had known I was going to have mental issues I wouldn’t have taken on the responsibility of a pet . Over the years it’s been increasingly more difficult to take care of Spike (cleaning his tank, feeding him consistently, etc.) and my parents berate me for being a “bad mother”, which only made it harder for me. Spike is now showing signs of a respiratory infection as well as MBD and I can’t take him to the vet for a couple of reasons, the most important of which are not being able to afford it, and being so unbelievably guilty for neglecting him. I’m afraid even if I did take him and they didn’t try to rehome him, he would be too far gone. All I can do is sit here weeping, watching him breathe and hate myself for letting the situation get this bad. All of the information I mentioned isn’t intended to excuse me from the way i’ve treated Spike or pass the blame onto someone else, it’s just an explanation I guess. I don’t want you to pity me, I don’t want you to blame my failure on someone else, I just want you to despise me as much as I despise myself. I still love Spike with all my heart and give him as much affection as I can, I just had to get this off my chest. I might update this when Spike has passed away, which I assume will be soon.
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2023.06.04 08:49 Mattrapbeats Doubling customer's lifetime value
I'm back with another post. Despite the cyber attacks I've been getting from butthurt marketing agency owners, I'm still giving out free knowledge. In fact, I'm a bit fired up today. So I’m going to sit here in front of my computer for the next 2 hours and come up with something good.
Last week, I showed you how you can make your first 10 sales without spending anything on marketing. 2 weeks ago I showed you exactly what I did to bring in an extra 2.5 million in sales (without paid ads) for a brand that already had good traction. This post is for everyone in the middle. It’s for the guys that aren't quite at that 7 figure stage yet but aren't rookies either.
It’s so easy to live and die in the 20k-75k range for a handful of reasons. Your bills are paid, your margins are cool and you have a system that works. Of course, you want to scale, but that fire you had when you started just isn't as hot as it used to be.
Think of customers as heat, and your business is fire. This post is made to be the gasoline. You can pour a little bit of gasoline on your fire and your flame will jump. Instant but temporary heat. But consistently doing the 3 things that I’m going to mention below is like dumping an endless supply of gasoline in your fire pit. Eventually, you'll end up with a fire so big that it will probably spread and grows on its own. You can build a heat source that never dies.
Here are 3 things you can do to double the lifetime value of your customers:
- Order Personalization - I’ll start here because most people underestimate how important it is to make people feel like you care about them. A personal touch goes a long way. It's important to connect with customers on a personal level. I’ve said this before but I’ll say it again. You sell as a person, not as a business. I'll give you an example of exactly how to do this.
So I have a client that sells niche-specific hats. He went from his customer service email inbox being filled with order-specific questions to an inbox full of people telling him how much they love his brand. He didn't change his products, he didn't fix his slow shipping times but he did start writing handwritten messages and putting them in the boxes of as many orders as he can. This alone can literally double your customer's lifetime value if you do it right. The message needs to be personal. You know where they live, you know what they bought, and you know their names. That’s more than enough information.
Here’s an example of what you can write (product in example: golf hats):
“Thank you sooooo much for another order Mike, I’m so grateful for your support. Good luck at your next Golf Game!”
21 words, 30 seconds of writing, You just guaranteed that this guy will either purchase again or refer a friend to your brand.
P.S. People love messy handwriting. It just feels more real. You’d be surprised by how many people will message you saying they’ve never received a handwritten note with something they bought online in their life.
There are a lot of ways to personalize orders. But I hope that example gave you the jist of what I’m trying to say. You personalize the order in a way that makes the customer feel special. They should know that their order is different from everyone else order.
- Rewards programs/Ambassador programs- This is very simple. Humans are dopamine addicts, we don't do anything unless it makes us feel good. Fuel your customer's dopamine addictions by rewarding them for giving you their money.
“Congrats! You just spend $400 on my store, here are 40 reward points equivalent to 40 cents that you can use toward your next order!” This sounds insanely stupid when you put it this way. But people will use the fact that they have some type of personal credit or discount as an excuse to buy from you again. Just seeing points being loaded onto their account is an instant dopamine hit. It's like leveling up in a video game. The achievement is pretty much worthless, but it cost you something so it has value to you.
- Post-purchase follow-ups - Your repeat customers help you pick up momentum without you spending more money on new traffic. On smaller stores, you can have 1-2 customer thank you flows. On some of the bigger stores I work with, we’ve built 6 of these flows. Yes, 6 automated post-purchase email flows. Every time someone buys, the language you use when you communicate with them slightly changes. People who purchase once should know how much you appreciate them. If they purchase 2 times, they should know that they are so close to becoming a VIP and that it's in their best interest to buy again. People who purchase 3x are VIP customers and they should know and be rewarded. People who purchase 4x+ should get even more perks and maybe even a gift. Make sure to implement a survey in the later flows to find out why your repeat customers keep coming back. 9/10 times they will have a personal reason like “You guys actually reply to my customer service emails” or “You guys keep giving me gifts with all my orders” or “I’ve seen the founder come a long way, I love the products and I want to support the company.”
Think of the first sale as your customer entering a new sales funnel. Now you get to persuade them into making more purchases by making them feel appreciated and special. Why would anyone buy from your competition when they are already VIP customers with you? Just the idea of not knowing what the reward will be after they make another purchase is enough for someone to make a purchase with you again. Make the reward for making a purchase unpredictable. They should have no idea if they're going to get a freebie, a discount, or a virtual high-five when they place an order. But, no matter what, they should know that they are appreciated.
I’ll end this by talking about one of my favorite shows; Shark Tank. I always remember how excited Kevin O’leary became when a business owner came in and told him that their average customer converts twice in a 90-day period after the initial acquisition. He essentially told the entrepreneur that if he could sustain this trend he’d never go broke. This has pretty much lived in the back of my head ever since I watched it. I have no clue what episode it is, or what business it was but it's ingrained in my mind. It’s an undoubtable sign of a really good business.
If you have other ideas about how to increase customers lifetime value I encourage you to share them. These are just 3 examples that I’ve seen work in real life but the possibilities are endless when you connect with your customers on a emotional level.
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Mattrapbeats to
reviewmyshopify [link] [comments]
2023.06.04 08:47 islandcatgrrl123 Dancing In the Streets
| No audio because I was on the line with 911. I wasn't the first caller and thankfully when I was coming back from the store, he was being picked up by the police. So he's safe for tonight at least. Not ideal but with the lack of mental health services in this country this is what you get. This is an ongoing saga. submitted by islandcatgrrl123 to tooktoomuch [link] [comments] |
2023.06.04 08:46 BeatShot4076 Check out this post… "Which blockchain has more use cases, according to you?💯".
Understanding the Mechanics of
Cryptocurrency Wallets
Hey, fellow Redditors! Today, let's delve into the fascinating world of cryptocurrency wallets and explore how they work. Cryptocurrency wallets play a crucial role in securing your digital assets, and understanding their mechanics is essential for any crypto enthusiast. So, let's get started!
Cryptocurrency wallets can be thought of as digital containers that store your private and public keys. These keys are essential for interacting with the blockchain and conducting transactions securely. Here's a breakdown of how they work:
- Public and Private Keys: When you create a wallet, a pair of cryptographic keys is generated—a public key and a private key. The public key is like your account number, which you can freely share with others. It is used to receive funds and verify transactions. On the other hand, the private key acts as your secret password and should never be shared with anyone. It grants access to your funds and is used to sign transactions.
- Types of Wallets: There are various types of cryptocurrency wallets, including:
- Software Wallets: These are applications installed on your computer or mobile device, offering convenient access to your funds. Examples include Exodus, Electrum, and Jaxx.
- Hardware Wallets: Physical devices designed to securely store your private keys offline. They provide enhanced security and are resistant to hacking attempts. Popular hardware wallets are Ledger Nano S, Trezor, and KeepKey.
- Web Wallets: Online wallets accessible through web browsers. While they offer convenience, they are generally considered less secure since your private keys are stored on the web server. Examples include MyEtherWallet and MetaMask.
- Paper Wallets: Physical printouts or written notes containing your public and private keys. These can be generated offline for enhanced security.
- Address Generation: Cryptocurrency wallets generate unique addresses associated with your account. A wallet can have multiple addresses for different cryptocurrencies. When you want to receive funds, you share your public address with the sender. The blockchain verifies the transaction using your public key, and the funds are credited to your account.
- Transaction Signing: When you want to send funds from your wallet, you initiate a transaction. The wallet uses your private key to digitally sign the transaction, proving that you are the legitimate owner of the funds. The signed transaction is then broadcasted to the network and added to the blockchain.
- Security Measures: Wallet security is paramount in the crypto space. Here are some crucial security measures:
- Strong passwords and PINs: Choose complex, unique passwords for your wallet and enable two-factor authentication where possible.
- Backup and recovery: Regularly backup your wallet's private keys and store them securely offline. This ensures you can recover your funds in case of loss or theft.
- Software and firmware updates: Keep your wallet's software and firmware up to date to benefit from the latest security patches.
- Cold storage: Consider using hardware wallets or paper wallets for long-term storage to keep your funds offline and safe from online threats.
Remember, cryptocurrency transactions are irreversible, so securing your wallet is of utmost importance.
Now that you have a basic understanding of how cryptocurrency wallets work, you can confidently explore the world of digital currencies while keeping your funds safe. Stay curious and stay secure!
Feel free to ask any questions or share your own insights in the comments below. Happy HODLing!
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2023.06.04 08:46 Mattrapbeats Doubling customer's lifetime value
I'm back with another post. Despite the cyber attacks I've been getting from butthurt marketing agency owners, I'm still giving out free knowledge. In fact, I'm a bit fired up today. So I’m going to sit here in front of my computer for the next 2 hours and come up with something good.
Last week, I showed you how you can make your first 10 sales without spending anything on marketing. 2 weeks ago I showed you exactly what I did to bring in an extra 2.5 million in sales (without paid ads) for a brand that already had good traction. This post is for everyone in the middle. It’s for the guys that aren't quite at that 7 figure stage yet but aren't rookies either.
It’s so easy to live and die in the 20k-75k range for a handful of reasons. Your bills are paid, your margins are cool and you have a system that works. Of course, you want to scale, but that fire you had when you started just isn't as hot as it used to be.
Think of customers as heat, and your business is fire. This post is made to be the gasoline. You can pour a little bit of gasoline on your fire and your flame will jump. Instant but temporary heat. But consistently doing the 3 things that I’m going to mention below is like dumping an endless supply of gasoline in your fire pit. Eventually, you'll end up with a fire so big that it will probably spread and grows on its own. You can build a heat source that never dies.
Here are 3 things you can do to double the lifetime value of your customers:
- Order Personalization - I’ll start here because most people underestimate how important it is to make people feel like you care about them. A personal touch goes a long way. It's important to connect with customers on a personal level. I’ve said this before but I’ll say it again. You sell as a person, not as a business. I'll give you an example of exactly how to do this.
So I have a client that sells niche-specific hats. He went from his customer service email inbox being filled with order-specific questions to an inbox full of people telling him how much they love his brand. He didn't change his products, he didn't fix his slow shipping times but he did start writing handwritten messages and putting them in the boxes of as many orders as he can. This alone can literally double your customer's lifetime value if you do it right. The message needs to be personal. You know where they live, you know what they bought, and you know their names. That’s more than enough information.
Here’s an example of what you can write (product in example: golf hats):
“Thank you sooooo much for another order Mike, I’m so grateful for your support. Good luck at your next Golf Game!”
21 words, 30 seconds of writing, You just guaranteed that this guy will either purchase again or refer a friend to your brand.
P.S. People love messy handwriting. It just feels more real. You’d be surprised by how many people will message you saying they’ve never received a handwritten note with something they bought online in their life.
There are a lot of ways to personalize orders. But I hope that example gave you the jist of what I’m trying to say. You personalize the order in a way that makes the customer feel special. They should know that their order is different from everyone else order.
- Rewards programs/Ambassador programs- This is very simple. Humans are dopamine addicts, we don't do anything unless it makes us feel good. Fuel your customer's dopamine addictions by rewarding them for giving you their money.
“Congrats! You just spend $400 on my store, here are 40 reward points equivalent to 40 cents that you can use toward your next order!” This sounds insanely stupid when you put it this way. But people will use the fact that they have some type of personal credit or discount as an excuse to buy from you again. Just seeing points being loaded onto their account is an instant dopamine hit. It's like leveling up in a video game. The achievement is pretty much worthless, but it cost you something so it has value to you.
- Post-purchase follow-ups - Your repeat customers help you pick up momentum without you spending more money on new traffic. On smaller stores, you can have 1-2 customer thank you flows. On some of the bigger stores I work with, we’ve built 6 of these flows. Yes, 6 automated post-purchase email flows. Every time someone buys, the language you use when you communicate with them slightly changes. People who purchase once should know how much you appreciate them. If they purchase 2 times, they should know that they are so close to becoming a VIP and that it's in their best interest to buy again. People who purchase 3x are VIP customers and they should know and be rewarded. People who purchase 4x+ should get even more perks and maybe even a gift. Make sure to implement a survey in the later flows to find out why your repeat customers keep coming back. 9/10 times they will have a personal reason like “You guys actually reply to my customer service emails” or “You guys keep giving me gifts with all my orders” or “I’ve seen the founder come a long way, I love the products and I want to support the company.”
Think of the first sale as your customer entering a new sales funnel. Now you get to persuade them into making more purchases by making them feel appreciated and special. Why would anyone buy from your competition when they are already VIP customers with you? Just the idea of not knowing what the reward will be after they make another purchase is enough for someone to make a purchase with you again. Make the reward for making a purchase unpredictable. They should have no idea if they're going to get a freebie, a discount, or a virtual high-five when they place an order. But, no matter what, they should know that they are appreciated.
I’ll end this by talking about one of my favorite shows; Shark Tank. I always remember how excited Kevin O’leary became when a business owner came in and told him that their average customer converts twice in a 90-day period after the initial acquisition. He essentially told the entrepreneur that if he could sustain this trend he’d never go broke. This has pretty much lived in the back of my head ever since I watched it. I have no clue what episode it is, or what business it was but it's ingrained in my mind. It’s an undoubtable sign of a really good business.
If you have other ideas about how to increase customers lifetime value I encourage you to share them. These are just 3 examples that I’ve seen work in real life but the possibilities are endless when you connect with your customers on a emotional level.
submitted by
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2023.06.04 08:45 Mattrapbeats Doubling customer's lifetime value
I'm back with another post. Despite the cyber attacks I've been getting from butthurt marketing agency owners, I'm still giving out free knowledge. In fact, I'm a bit fired up today. So I’m going to sit here in front of my computer for the next 2 hours and come up with something good.
Last week, I showed you how you can make your first 10 sales without spending anything on marketing. 2 weeks ago I showed you exactly what I did to bring in an extra 2.5 million in sales (without paid ads) for a brand that already had good traction. This post is for everyone in the middle. It’s for the guys that aren't quite at that 7 figure stage yet but aren't rookies either.
It’s so easy to live and die in the 20k-75k range for a handful of reasons. Your bills are paid, your margins are cool and you have a system that works. Of course, you want to scale, but that fire you had when you started just isn't as hot as it used to be.
Think of customers as heat, and your business is fire. This post is made to be the gasoline. You can pour a little bit of gasoline on your fire and your flame will jump. Instant but temporary heat. But consistently doing the 3 things that I’m going to mention below is like dumping an endless supply of gasoline in your fire pit. Eventually, you'll end up with a fire so big that it will probably spread and grows on its own. You can build a heat source that never dies.
Here are 3 things you can do to double the lifetime value of your customers:
- Order Personalization - I’ll start here because most people underestimate how important it is to make people feel like you care about them. A personal touch goes a long way. It's important to connect with customers on a personal level. I’ve said this before but I’ll say it again. You sell as a person, not as a business. I'll give you an example of exactly how to do this.
So I have a client that sells niche-specific hats. He went from his customer service email inbox being filled with order-specific questions to an inbox full of people telling him how much they love his brand. He didn't change his products, he didn't fix his slow shipping times but he did start writing handwritten messages and putting them in the boxes of as many orders as he can. This alone can literally double your customer's lifetime value if you do it right. The message needs to be personal. You know where they live, you know what they bought, and you know their names. That’s more than enough information.
Here’s an example of what you can write (product in example: golf hats):
“Thank you sooooo much for another order Mike, I’m so grateful for your support. Good luck at your next Golf Game!”
21 words, 30 seconds of writing, You just guaranteed that this guy will either purchase again or refer a friend to your brand.
P.S. People love messy handwriting. It just feels more real. You’d be surprised by how many people will message you saying they’ve never received a handwritten note with something they bought online in their life.
There are a lot of ways to personalize orders. But I hope that example gave you the jist of what I’m trying to say. You personalize the order in a way that makes the customer feel special. They should know that their order is different from everyone else order.
- Rewards programs/Ambassador programs- This is very simple. Humans are dopamine addicts, we don't do anything unless it makes us feel good. Fuel your customer's dopamine addictions by rewarding them for giving you their money.
“Congrats! You just spend $400 on my store, here are 40 reward points equivalent to 40 cents that you can use toward your next order!” This sounds insanely stupid when you put it this way. But people will use the fact that they have some type of personal credit or discount as an excuse to buy from you again. Just seeing points being loaded onto their account is an instant dopamine hit. It's like leveling up in a video game. The achievement is pretty much worthless, but it cost you something so it has value to you.
- Post-purchase follow-ups - Your repeat customers help you pick up momentum without you spending more money on new traffic. On smaller stores, you can have 1-2 customer thank you flows. On some of the bigger stores I work with, we’ve built 6 of these flows. Yes, 6 automated post-purchase email flows. Every time someone buys, the language you use when you communicate with them slightly changes. People who purchase once should know how much you appreciate them. If they purchase 2 times, they should know that they are so close to becoming a VIP and that it's in their best interest to buy again. People who purchase 3x are VIP customers and they should know and be rewarded. People who purchase 4x+ should get even more perks and maybe even a gift. Make sure to implement a survey in the later flows to find out why your repeat customers keep coming back. 9/10 times they will have a personal reason like “You guys actually reply to my customer service emails” or “You guys keep giving me gifts with all my orders” or “I’ve seen the founder come a long way, I love the products and I want to support the company.”
Think of the first sale as your customer entering a new sales funnel. Now you get to persuade them into making more purchases by making them feel appreciated and special. Why would anyone buy from your competition when they are already VIP customers with you? Just the idea of not knowing what the reward will be after they make another purchase is enough for someone to make a purchase with you again. Make the reward for making a purchase unpredictable. They should have no idea if they're going to get a freebie, a discount, or a virtual high-five when they place an order. But, no matter what, they should know that they are appreciated.
I’ll end this by talking about one of my favorite shows; Shark Tank. I always remember how excited Kevin O’leary became when a business owner came in and told him that their average customer converts twice in a 90-day period after the initial acquisition. He essentially told the entrepreneur that if he could sustain this trend he’d never go broke. This has pretty much lived in the back of my head ever since I watched it. I have no clue what episode it is, or what business it was but it's ingrained in my mind. It’s an undoubtable sign of a really good business.
If you have other ideas about how to increase customers lifetime value I encourage you to share them. These are just 3 examples that I’ve seen work in real life but the possibilities are endless when you connect with your customers on a emotional level.
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Mattrapbeats to
Entrepreneur [link] [comments]
2023.06.04 08:45 OzBargainBot AC/DC - PWR/UP Angus Hoodie (S, XL, XXL) $26.98 (was $69) + Delivery ($0 In-Store/C&C Limited Stores) @ JB HiFi
2023.06.04 08:44 industrialsafetyus Warehouse Lighting
2023.06.04 08:44 islandcatgrrl123 Dancing In the Streets
| No audio because I was on the line with 911. I wasn't the first caller and thankfully when I was coming back from the store, he was being picked up by the police. So he's safe for tonight at least. Not ideal but with the lack of mental health services in this country this is what you get. This is an ongoing saga. submitted by islandcatgrrl123 to tooktoomuch [link] [comments] |
2023.06.04 08:43 Agitated_Split5551 iCloud Drive taking up over 100 GB of local iPhone Storage and it’s driving me crazy!
| My iCloud Drive has been taking up over 100 GB of my local iPhone storage for months now. How do I get iCloud Drive to stop storing things locally and taking up so much space!? (I understand it’s supposedly “recently accessed files” in the drive that have been downloaded locally. This is not my case! I haven’t accessed anything in my iCloud for months!) submitted by Agitated_Split5551 to iphone [link] [comments] |
2023.06.04 08:41 pepsi_drink Multiplayer sucks
I got my sister to buy the game and her boyfriend to reinstall the game bc it's "cross play" I'm on the PS5 and their on Xbox ones but we tried the code and it doesn't work. They can play with one another but I can't join them and if I start it they can't join me. I love this game and really wanted to spend time with my sister on some games and as we use different platforms it's hard to do. I was really excited to teach them and help them but the game said "no fuck you guys" like why the fuck can't Xbox and playstation just fucking work together bc it's basicaly the same damn console. Or is the game just broken? Either way why does it say you can do something if you can't. If you can't tell I'm so far beyond pissed that I kinda sorta forced my sister to buy a game the we can't even play and for her bf to waste the memory on his Xbox. Like we went to the store for her to pick up a physical copy bc it was cheaper that way. We wasted time and money and gas for a game that doesn't work the way it's supposed to. I hate writing this bc I have a blast with my playstation buddy when I play with him and I love the game but like it just sucks I can't play with them
submitted by
pepsi_drink to
snowrunner [link] [comments]
2023.06.04 08:41 Cenaq2006 Youtube isn't supporting your my device
I have an up to date phone with android 12. But youtube page on play store started showing your device it's supported and blocking me from updating to the latest version of youtube .
submitted by
Cenaq2006 to
youtube [link] [comments]
2023.06.04 08:38 SinfulAbsorption Best Portable Power Station
| A portable power station is a compact, rechargeable battery-powered generator that can provide electricity for various electronic devices and appliances on the go. The importance of having the best portable power station cannot be overstated, especially in situations where access to traditional power sources is limited or non-existent. List Of Best Portable Power Station Westinghouse 15000 Watt Generator https://preview.redd.it/2lrzmcoers3b1.png?width=500&format=png&auto=webp&s=d87967c667ebc61b9c99f8adbd9b95d637cd2bed Westinghouse 15000 Watt Generator is a high-end generator designed to provide reliable power to homes and businesses during power outages or other emergencies. This generator is built with quality in mind, and offers a range of features that make it an excellent choice for those who need dependable backup power. Read More Below DuroMax XP13000EH https://preview.redd.it/u6ivwzflrs3b1.png?width=500&format=png&auto=webp&s=1bbacc5f8b69cc8dea39584e36e4ce7b0045ca42 DuroMax XP13000EH is a powerful and reliable dual fuel generator that can provide up to 13,000 watts of power. With its unique ability to run on either propane or gasoline, it provides users with a flexible and cost-effective way to power their homes or businesses during power outages or emergency situations. Read More Below Honda EU2200ITAN 2200-Watt https://preview.redd.it/juwn4r4prs3b1.png?width=499&format=png&auto=webp&s=5128154bbae86a07cac657514cc8666cd57a60cd Honda EU2200ITAN 2200-watt inverter generator is a powerful and reliable investment for anyone in need of power on-the-go. Whether you’re camping, tailgating, or simply experiencing a power outage at home, this generator will provide the power you need to keep your devices running smoothly. Read More Below Generac 76762 GP8000E 8,000-Watt https://preview.redd.it/a8wpq37trs3b1.png?width=500&format=png&auto=webp&s=e451810934bfdadd241636cc7f7b64d8670c2ac5 Generac is a well-known brand in the power generator market, renowned for producing high-quality and reliable generators that provide exceptional performance. The Generac 76762 GP8000E 8,000-Watt generator is no exception to this reputation. Its impressive design and build quality make it stand out from the competition, promising users a seamless and uninterrupted power supply in times of need. Read More Below Pulsar G12KBN-SG https://preview.redd.it/czff6qnxrs3b1.png?width=499&format=png&auto=webp&s=1bf5662a7be2acae471b107dae4c9341c5c7d90c Pulsar G12KBN-SG is a powerful and versatile generator that has been designed to provide reliable power for a variety of applications. With its 12,000 peak watts and 9,500 rated watts, this generator is capable of powering most household appliances, tools, and electronics. Read More Below submitted by SinfulAbsorption to markforcart [link] [comments] |
2023.06.04 08:35 blackcherry71411 Talking to Kids About Money Singapore I Familosophy
Unless your family business is a “mom & pop corner store” (which is more akin to owning a job than owning a business anyway), you will need to have a mix of ‘blood’ and ‘non-blood’ people working in it.
As any business matures and grows, there becomes a need for professionalization and systemisation. While owners may put a high value on the people in the business (especially family), the true value created in any business is through systems. A business that cannot function as well without family members is not worth very much to a potential buyer.
Watch the video here (
https://youtu.be/JOg9zXX7kfk)
Family or non-family CEO? That is a huge question for many family businesses, especially as the founder generation seeks to retire. Even if there is a family member who is willing and able, is that what is best for the business itself?
For a non-family CEO to succeed in a family firm, they must understand the values of the family. The family also needs to be able to articulate those values to the CEO, and monitor their adherence in some way (which is by no means simple).
When family differences get in the way, it doesn’t necessarily make you a bad employee, or a bad child, sibling, or cousin. It’s important for family members to retain their own identity and not become overly subsumed within the family enterprise and its mission.
Having people outside the family circle who can provide objective feedback – whether as advisors to the board or mentors to family employees – can be very helpful.
Consider This: Does your family business have policies around how family members qualify for a position and their performance measured? Do you have a board with externals and/or mentors available so family members can have a forum to discuss issues of concern?
Are you looking for advice on how to make your family business in Singapore (
https://davidwerdiger.com/)operate better? David Werdiger is the number one choice when it comes to Singapore family owned business protocol (
https://davidwerdiger.com/)help. Mr. Werdiger is helping hundreds of family owned businesses pass the torch using his famous Singapore Familosophy techniques (
https://davidwerdiger.com/)
His market in Singapore (
https://www.visitsingapore.com/en/)is two-fold:
Scenario #1: The older generation wanting to work with the younger generation, bring them into the company, teach them how to run things, and then retire from the office, but not the income
Scenario #2: The younger generation wanting to jump into the family business, but to be able to contribute and be heard, and not having to “wait their turn” before they can begin to help run the business.
Visit David’s Website at:
https://davidwerdiger.com/ (
https://davidwerdiger.com/) or his GMB site at:
https://goo.gl/maps/YiKUeBhXzapPAYyP6 (
https://goo.gl/maps/YiKUeBhXzapPAYyP6)
Purchase the Familosophy book at
https://www.transitionbook.co/international-free-book-1 (
https://www.transitionbook.co/international-free-book-1)
Learn more about Familosophy at
https://bizcourse.transitionbookbonus.com/sales-promo (
https://bizcourse.transitionbookbonus.com/sales-promo)
For a Free Newsletter, You Can Sign-up at :
https://www.transitionbook.co/transition-membership-sign-in30017592?page_id=30017593&page_key=whxfyu954qo6hpph&login_redirect=1 (
https://www.transitionbook.co/transition-membership-sign-in30017592?page_id=30017593&page_key=whxfyu954qo6hpph&login_redirect=1)
Source:
https://davidwerdiger.com/2023/03/non-blood-family-in-business-2/ (
https://davidwerdiger.com/2023/03/non-blood-family-in-business-2/)
submitted by
blackcherry71411 to
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2023.06.04 08:35 blackcherry71411 Talking to Kids About Money Singapore I Familosophy
Unless your family business is a “mom & pop corner store” (which is more akin to owning a job than owning a business anyway), you will need to have a mix of ‘blood’ and ‘non-blood’ people working in it.
As any business matures and grows, there becomes a need for professionalization and systemisation. While owners may put a high value on the people in the business (especially family), the true value created in any business is through systems. A business that cannot function as well without family members is not worth very much to a potential buyer.
Watch the video here (
https://youtu.be/JOg9zXX7kfk)
Family or non-family CEO? That is a huge question for many family businesses, especially as the founder generation seeks to retire. Even if there is a family member who is willing and able, is that what is best for the business itself?
For a non-family CEO to succeed in a family firm, they must understand the values of the family. The family also needs to be able to articulate those values to the CEO, and monitor their adherence in some way (which is by no means simple).
When family differences get in the way, it doesn’t necessarily make you a bad employee, or a bad child, sibling, or cousin. It’s important for family members to retain their own identity and not become overly subsumed within the family enterprise and its mission.
Having people outside the family circle who can provide objective feedback – whether as advisors to the board or mentors to family employees – can be very helpful.
Consider This: Does your family business have policies around how family members qualify for a position and their performance measured? Do you have a board with externals and/or mentors available so family members can have a forum to discuss issues of concern?
Are you looking for advice on how to make your family business in Singapore (
https://davidwerdiger.com/)operate better? David Werdiger is the number one choice when it comes to Singapore family owned business protocol (
https://davidwerdiger.com/)help. Mr. Werdiger is helping hundreds of family owned businesses pass the torch using his famous Singapore Familosophy techniques (
https://davidwerdiger.com/)
His market in Singapore (
https://www.visitsingapore.com/en/)is two-fold:
Scenario #1: The older generation wanting to work with the younger generation, bring them into the company, teach them how to run things, and then retire from the office, but not the income
Scenario #2: The younger generation wanting to jump into the family business, but to be able to contribute and be heard, and not having to “wait their turn” before they can begin to help run the business.
Visit David’s Website at:
https://davidwerdiger.com/ (
https://davidwerdiger.com/) or his GMB site at:
https://goo.gl/maps/YiKUeBhXzapPAYyP6 (
https://goo.gl/maps/YiKUeBhXzapPAYyP6)
Purchase the Familosophy book at
https://www.transitionbook.co/international-free-book-1 (
https://www.transitionbook.co/international-free-book-1)
Learn more about Familosophy at
https://bizcourse.transitionbookbonus.com/sales-promo (
https://bizcourse.transitionbookbonus.com/sales-promo)
For a Free Newsletter, You Can Sign-up at :
https://www.transitionbook.co/transition-membership-sign-in30017592?page_id=30017593&page_key=whxfyu954qo6hpph&login_redirect=1 (
https://www.transitionbook.co/transition-membership-sign-in30017592?page_id=30017593&page_key=whxfyu954qo6hpph&login_redirect=1)
Source:
https://davidwerdiger.com/2023/03/non-blood-family-in-business-2/ (
https://davidwerdiger.com/2023/03/non-blood-family-in-business-2/)
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